Hasbro (HAS) strengthens its offerings with Creative Kids Partnership – January 6, 2022

Hasbro, Inc. (AT Free Report) recently entered into a multinational, multi-year license agreement with Creative Kids to develop and market the latter’s Play-Doh product line. These products include toys, air-dried compounds, and play dough. The products are expected to launch in spring 2022.

The initiative involves the merger of the companies’ product development and marketing teams to support the expansion of offerings. The collaboration involves working on a host of new compounds for Play-Doh products, including play dough and other assortments to deliver new, creative play experiences.

Jess Richardson, Vice President of Hasbro Global Licensing, said: “This strategic partnership with Creative Kids allows the Play-Doh brand to extend this vision, providing children with exciting new, innovative compounds to further unleash their creativity and ability. imagination. “

Increased focus on partnerships

Hasbro continues to focus on licensing partnerships to drive growth. During the third quarter of fiscal 2021, the company benefited from the launch of Hasbro’s Peppa Pig and PJ Masks toy and game lines. In addition, it saw growth in its licensed digital games business thanks to the strong performance of Magic: The Gathering Arena Mobile. The company has launched a licensing program to support the launch of the movie My Little Pony: A New Generation with a dedicated My Little Pony store on Amazon and multi-category campaigns at several major global retailers.

Going forward, the company plans to build a strong global merchandise program and support future partner brand initiatives, including Disney + for Star Wars and Marvel, as well as Disney Princess and Frozen. Additionally, Hasbro will support the franchise with new additions in the coming periods.

Price return

Image source: Zacks Investment Research

As for price performance, shares of Hasbro have gained 9% in the past year compared to an industry decline of 13.7%. The company benefits in particular from new product launches, strategic partnerships and a solid product line. This, combined with an increased focus on the games portfolio, bodes well for the company. Going forward, the company continues to focus on retailers to expand their online offerings. However, problems with the coronavirus persist. This, along with increased spending to support new digital game launches and toy and game businesses, is of concern. Earnings estimates for 2022 have remained unchanged for the past 30 days, limiting the stock’s upside potential.

Rank of Zacks and choice of keys

Hasbro currently wears a Zacks Rank # 3 (Hold). You can see The full list of Zacks # 1 Rank (Strong Buy) stocks today here.

Some top-ranked stocks in Zacks’ consumer discretionary sector include Hilton Grand Vacations Inc. (heavyweight Free report), Bluegreen Vacations Holding Corporation (BVH Free report) and Century Casinos, Inc. (CNTY Free report).

Hilton Grand Vacations is ranked # 1 by Zacks. The company has a surprise earnings for the last four quarters of 411.1% on average. The company’s shares have risen 62.1% in the past year.

Zacks’ consensus estimate for sales and earnings per share (EPS) of Hilton Grand Vacations in 2022 suggests growth of 27.7% and 154.4%, respectively, from levels a year earlier.

Bluegreen Vacations has a Zacks # 1 ranking. The company has a surprise earnings for the last four quarters of 695%, on average. The company’s shares have jumped 158.7% in the past year.

Zacks’ consensus estimate for Bluegreen Vacations sales and EPS in 2022 shows an increase of 7.6% and 0.4%, respectively, from the previous year’s levels.

Century Casinos carries a Zacks Rank # 2 (Buy). The company has a surprise earnings for the last four quarters of 758.9% on average. The company’s shares have risen 87.1% in the past year.

Zacks ‘consensus estimate for Century Casinos’ sales and EPS in 2022 suggests growth of 16.9% and 44.7%, respectively, from last year’s levels.