Ubisoft plans to create its own Blockchain games to “allow more gaming to win”

Ubisoft just wrapped up its second quarter earnings call, a bizarre event where relatively decent financial numbers were overshadowed by the company being on the defensive over delays, workplace allegations and questions about free-to-play. But one element that seemed to satisfy both Ubisoft and investors was the blockchain discussion.

Ubisoft’s future blockchain ambitions were mentioned both in its results release and a few times during the call. As stated in its press release, Ubisoft is funding of blockchain games company Animoca Brands, which advertises itself on its website as “the world leader in blockchain branded games.”

Animoca’s current projects include Revv Motorsport, Revv Racing and the upcoming Formula E: High Voltage game, all of which use the same token called “REVV” ​​to allow players to “own” digital assets and collect items. NFT in the game. It also has a game called The Sandbox, a virtual world full of NFT called “Sand”.

In addition to its funding from Animoca, Ubisoft is a founding member of the Blockchain Game Alliance and has been exploring technology in general since its early development. CFO Frédérick Duguet specifically called blockchain a “revolution” on the call. It seems like everyone is getting into blockchain these days, but what does this mean for Ubisoft games?

CEO Yves Guillemot confirmed during the call that Ubisoft wants to both invest in companies working with blockchain and organically create its own games, while Duguet has indicated elsewhere that we could see it end up in the Ubisoft games down the line in a form of new monetization tactic:

“[Blockchain] will allow more game to win which will allow more players to win content, own content, and we think that’s going to develop the industry a lot, ”Duguet said.“ We’ve worked with a lot of small businesses in blockchain course and we’re starting to have a good know-how on how that can impact the industry, and we want to be one of the key players here. “

Blockchain, NFTs and everything associated with them have been extremely controversial as they have gained the attention of the general public in recent years, especially due to their huge negative environmental impact, but also because of the scam red alert levels inherent in NFT activity as a whole. If you still don’t know what NFTs and blockchain are and why they bother people, The Verge has a great explanation here, while GamesIndustry.biz published its own industry-focused teardown.

Duguet tried to avoid such criticism by noting the importance of learning about “impact on environments” and said Ubisoft was still in the early stages of exploration. But it’s entirely possible to look to games from Animoca Brands to get a rough idea of ​​what Ubisoft might want to do to incorporate blockchain monetization tactics into its franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Tom Clancy games and more in the future.

Rebekah Valentine is a reporter for IGN. You can find her on Twitter @duckvalentine.



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