Ubisoft will add more gaming features to win and NFT in its games

Ubisoft CEO Yves Guillemot told game developers blockchain and NFTs are here to stay, reports Kotaku indicate.

New reports suggest Ubisoft is banking on blockchain, NFTs, and breakthrough new technologies gamers are looking for categorically against. The billionaire publisher has big ambitions to become a “key player” in the blockchain gaming space, potentially innovating (and monetizing) the gaming market to win.

Ubisoft management recently held a meeting with employees to discuss its blockchain plans, sources told Kotaku’s Ethan Gach. The CEO of the company, Yves Guillemot, delivered vague and fuzzy explanations of how exactly the technology works. The company is clearly experimenting, having plunged into the NFT market with the massively controversial NFT Ubisoft Quartz–a set of limited-edition digital cosmetics that players try to resell at astronomical prices.


The gist of the meeting appears to be this: Details are uncertain, but Ubisoft’s intention with blockchain is absolutely there and the company won’t be backing down anytime soon.

The idea seems use the incentive to play to win to supercharge FOMO and maximize live service engagement.

Offer players the chance to earn limited edition items by playing the game, which can then be sold for uncapped values ​​on a third-party crypto trading marketplace. Ubisoft would ideally make a cutoff of every sale via royalty kickbacks.

Ubisoft will add more gaming features to win and NFT in its games 3332 |  TweakTown.com

Here’s how it could affect Ubisoft games:

  1. FOMO supercharging – The rarity of NFTs will push players to unlock them
  2. Make money with NFT transactions – Ubisoft Quartz NFTs can be traded and sold in third-party marketplaces like Rarible, and Ubisoft will receive a discount
  3. More games sales – People can buy games like Ghost Recon Breakpoint just to unlock NFTs
  4. Stimulate engagement – High requirements such as over 600 hours of play will keep users in the game for longer, which offers more chance to sell in-game items
  5. New monetization point – Players could possibly buy Ubisoft Digit NFTs with cryptocurrency

Also read: The market for NFT games is out of control

It’s a business model that’s seen to be bad, but it’s probably something we’ll see more publishers add to their games. Artificial scarcity and limited activity is a powerful driver for live service games.

While we don’t know exactly what Guillemot said, his comments seem to mirror what Frederick Duguet said on an October earnings conference call:

“What to keep in mind is that we are learning to design [blockchain] savings, but we also need to know more about the impact on the environment as well as compliance and regulation “, Duguet said at the time.

“We are only at the start of this very promising place, but of course we need to learn more about a number of topics.”

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